In the area of Emilia-Romagna, a bank named “Credito Emiliano” operates in a different way than before, giving money. They give money to cheese makers but claiming as a guarantee their products.
This is an initiative that should not be surprising since the production of this cheese yields and the value of parmesan heads amounts to thousands of euros. Parmesan must be between 18 and 36 months old, so Credito Emiliano rightly believes it is ideal for long-term investments. In order to keep the product safe, the bank has special cheese storage facilities.
”The decision to use it for this credit program is due to the fact that it is a unique product in this area. We essentially protect the producer’s investment. The cheese goes from the cow to the bank, “says the bank’s general manager, Roberto Frignani.
It is definitely a unique and strange way to negotiate with a bank but sometimes, Italian know what they are doing.
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